Hanaya
Category:
Branding Design
Type:
Flower Shop Logo
Role:
Designer
Date:
March 2017
Client:
BCIT
Technical Information:
Illustrator
Background:
Design assignment for vector graphics class. The purpose of this assignment is to create multiple logo variations for a single product and/or company.
Concept
This logo is designed for a flower shop, called “Hanaya”. The owner of this flower shop had experienced studying in Japan for six years, and the word Hana in Japanese means flower. She wanted the logo to be simple and clean, so that everyone can get the business idea at a first glance. Therefore, I decided to use the flower elements come with the company name.
Process
Designing
First, I designed five options with different flowers show as the right.
Discussion
Because of the owner’s special love for Japan, she chose option1, which contains the traditional Japanese flower pattern – Tsubaki (Camellia) with the traditional relief printing style.
-
- option1
Coloring
I adopted the black-white logo within a Japanese traditional color pallet (Dentoushoku) to create an classic and elegant Japanese branding image.
Final Result
